Your Site Will Improve Rankings in Google, or We Will Work For Free Until It Does!
Your Site Will Improve Rankings in Google, or We Will Work For Free Until It Does!
Garage Door Marketing Syndicate uses marketing techniques forged in the cut-throat marketing worlds of Roofing and Solar. We’re used to delivering results when it matters most. Our system is designed to drive leads to your garage door company today while simultaneously building your brand for tomorrow.
Our 8-Step Garage Door Marketing System
Web Design
We are visual animals.
In today’s highly-distracted world, you have about 6 seconds to make a good first impression.
Unfortunately, poorly designed websites often take 7 or more seconds to load.
By the time these bloated websites have loaded, the customer is already on the phone with the competition.
The backbone of your marketing efforts should be a fast-loading, beautifully designed website that exudes trust and expertise.
We want people to instantly trust you and choose you as their premier garage door provider.
Your website is your credibility.
During our time in the industry, we have tested hundreds of website designs and found the ones that people respond the best to.
Our process works with your brand to incorporate your colors and provide slick calls to action that are optimized separately for both mobile and desktop (80% of our client’s traffic is mobile).
Our content team uses our proprietary interview process to capture your voice and develop exciting and engaging content.
For new businesses, our in-house brand strategists help you find a voice and logo design that will stand out from the crowd.
Often, clients come in with outdated sites or even no website. Our site-launch package makes it easy to get a brand-new site launched in 30 days. You own all assets at the end of the creation.
All of our Website Design clients receive
PPC
I was on the call recently, and the business owner had spent $4,000 on Google search ads to acquire two clients. When the profit at the end of the month was added up, she ended the month with $3600 in the red on that campaign.
If done incorrectly, Google ads are a money pit.
Unfortunately, the day-to-day implementation of ads at most agencies is handled by poorly-qualified interns. While Google’s ad systems are deceptively simple, the underlying ad algorithm requires intentional, experienced management.
The bottom line is that we want your brand to be seen by your customers whenever they enter keywords related to your search. Through targeted geo-fencing and conversion tracking, we are able to deploy your ad dollars to the customers who are most likely to convert.
We then follow up on the initial exposure with retargeting display and remarketing ads, even placing your eye-catching ads on some of the largest news websites in the country.
Our PPC for Garage Door Companies delivers a 1-2 “knockout punch”. We start with brand awareness and then follow up with massive brand exposure, pushing your potential clients down the “buyer’s funnel” until they become clients. (Chapter 3 of The Garage Door Kingpin discusses this in more detail)
The end result is that your potential prospect is convinced that you are the only reputable option by the time they pick up the phone. Instead of haggling over prices, you are scheduling installs.
SEO
With the Maps 3-pack delivering 70% of today’s clients, it is vital that your business ranks at the top of Google. The quality of clients that you get from the maps is unmatched by any other marketing source.
With over 13 years of SEO experience, we are heavily focused on SEO.
Most likely, you’ve tried SEO in the past, but it hasn’t worked.
We see this all the time.
As with Google Ads, most agencies hand their SEO off to the cheapest foreign Virtual Assistant they can find.
By keeping our SEO efforts in-house, we do your SEO right the first time. Every action step is geared towards improving your rankings in the maps as quickly as possible.
Most of our clients see progress in their maps rankings in as little as 60 days.
Our SEO performance focuses on 5 main “pillars”:
This is one reason why our agency stands out.
Map rankings come down to four main things:
Proximity
Reviews
Brand Authority
Name, Address, Phone Number and Website (NAPW) Consistency
User satisfaction
While our SEO system “does all the things,” it is maps-focused to deliver you the fastest results possible.
All of the boring nitty-gritty details that people overlook.
We take it a step further. By using our “reverse flywheel,” we help you rank in the surrounding cities, growing your traffic as you increase your exposure.
Our focus on in-depth content, Schema markup, and image optimization works together to increase your content in as little as 10 days.
Why should Google trust your site?
There are several signals that Google watches. Aside from user satisfaction, “PageRank” – or your site’s authority – is one of the most important signals.
Through our strategic outreach alliances, we are able to create more mentions of your brand across the web. This creates viral signals for your site that the Googlebot cannot ignore.
Even better, this is proving to be a strong signal for ranking in the rapidly growing SearchGPT. Through press releases and geo-centered brand promotion, we push you to the front of the line.
Google relies heavily on bots to crawl and understand your site. When your site is confusing, the bots stop crawling it.
Most web designers do not optimize your site for bot crawlability. By using our Google Simulation Bot, we are able to find problems that would hurt your rankings – before Google does!
Our weekly recrawls and repairs ensure that we keep your site running like a finely adjusted racecar.
User Behavior is the newest ranking factor and one that most agencies overlook.
We have seen so many clients come to us with technically perfect SEO and with rankings progress that has stalled.
Generally, this is where user behavior does not match what Google expects to see. By using heat mapping and screen recording, we uncover problems that the other teams miss.
Additionally, our in-house development team helps fix common speed problems, delivering faster, more user-satisfying behavior.
Social Media
The best customer is the one who wants a new garage door because his neighbor bought one.
Garage door envy is a very real thing.
Facebook and Instagram ads convert at a lower pace than Google Search Ads. We see them work when we portray your expertise and entice customers with the latest in technology and styles.
Our Meta ads are geo-fenced to the best demographics and zip codes. We work with you to promote your most enticing and highest-margin products. From images to branded videos, we leverage your media to curate a brand image of credibility and forward-facing design.
High margin products + Target demographic = $$$
With this targeted Meta Ads campaign, we help you capture those top-tier customers before they start price shopping. This first-touch marketing has proven to be a powerful tool to secure more high-margin projects for our clients.
Web Design
Most agencies focus on creating a homepage that converts.
We take it a step further and apply that design to every page.
It’s not enough to say that you do Garage door repair.
Why should the customer choose you instead of the competition?
How does our marketing message speak to each of the 4 buying personas (see Chapter 4 of The Garage Door Kingpin for more on buying personas)
By crafting a unique landing page for each of your garage door services, we can drive a higher conversion rate.
Each landing page speaks to an indivudal product or service through copy and images. Gone are the walls of boring content. We now use highly formatted pages designed to speak to your ideal audience.
While other agencies are teaching their foreign staff how to generate AI content, we’re still typing out each word, using the Agora™ sales copy model that has generated billions of dollars in revenue for the financial niche.
It is this added level of optimization that lets us get more out of every advertising penny.
Conversions
Many of the garage door businesses we work with are owner-operated.
This means that the owner is doing the marketing, the bidding, the invoicing, AND the installation.
The last thing you want is to get a call while installing a main spring – only to discover that they have booked the competitor in the 30 seconds it took you to get off the ladder.
To ensure that a lead is never dropped, we incorporate our Growth.Doctor™ Leads Management system in every campaign.
This system automates the customer’s buying journey, ensuring that you’ll never miss a lead again.
Customizable to each location, our in-house system provides the opportunity to set up different features, including:
We deploy all aspects for you, customized with your logo. Your customers get a more personalized experience than they have ever enjoyed, and you enjoy more real-time data and lead handling than ever before.
It’s like an executive assistant for your business, enabling you to handle the increased lead volume.
Conversions
Reputation matters. In fact, reviews are one of the biggest ranking factors for Google Maps. Not only do they help you rank better and get more traffic, but they are also part of our proprietary Growth.Doctor™ Leads Management system, we follow up on every customer with a customer satisfaction survey.
These customer surveys give you real-time feedback that you would not get any other way, allowing you to work with unhappy customers.
Just recently, I was talking with an owner about a situation where their tech thought a client had stood them up.
Meanwhile, the client thought the tech was a no-show.
It turned out to be a simple situation where the client’s phone was off, and a large dog kept the tech from accessing the property.
The customer survey caught the problem, created an opportunity for dialogue, and the tech was able to revisit the site and create a happy customer.
Now, instead of a 1-star review, the tech was able to send a review reminder and capture a 5-star review for their Google profile with one click.
And, if you ever choose to move on, Growth.Doctor can stay in your business (with full support!) for a low monthly cost.
While enjoying lunch with a realtor friend, he mentioned that referrals are his #1 performing channel.
We also see this in the Garage Door space. A homeowner may only buy 1-3 doors in their lifetime. However, they will refer to many doors to you from friends and family.
Every campaign is preloaded with 6 reminder emails in our Growth.Doctor™ Leads Management system. After we add your logos and your own personalization, these create a critical drip-email marketing campaign that brings you more business on autopilot.
Want to expand this campaign? Our team of writers can help you craft your message.
Sure, you can (and should) still send cupcakes to your largest partners.
Email Marketing keeps you top of mind.
Designed For Long-Term Results
There are a million ways to market.
From video marketing to billboards, to radio to canvassing (one of my favorites), to the many lead companies (HomeAdvisor, Angi, Thumbtack) there are unlimited ways to grow your business.
However, most of them require a lot of time (and cost) for very little return.
Our time in the garage door industry has let us craft a roadmap of the most profitable digital marketing opportunities.
Everything we do is designed for long-term growth.
Schedule a call with us. During this conversation, we’ll learn about your business, and discuss your marketing history and opportunities.
We’ll walk you through our onboarding process, using our structured question-asking process to ensure no stone is left unturned. During this call, you'll help set us up as managers on your site.
Our team begins working on day one to launch and optimize your campaign.
We provide campaign updates about every 2 weeks, checking in with you to ensure that our actions are hitting our growth goals. Additional calls and meetings are used as needed to hit these targets.
Our expert team typically crafts and finalizes a website within 6-8 weeks, ensuring a quality online presence for your business.
Generally, we see site launches within 4-6 weeks.
We find that search-driven marketing is a core piece of lead generation. Social media and retargeting tends to support the core search driven focus.
When starting from scratch, Pay Per Click leads tend to begin working well by around weeks 3 to 6. SEO leads tend to pick up most of their steam around month 9.
